Original Article posted on www.michelaquilici.com
Right now, things are shaky, in both the business world and the world as a whole. Panic is contagious; but so is leadership. I know some of you ask yourself how this will affect your business. As a business owner myself, I have been asking this too.
This current situation reminds me of my previous career, nearly 20 years ago now (I can’t believe it’s been that long!) I was responsible for leading the marketing team to support salespeople to drive revenue. We became one of the fastest-growing start-ups in Canada named by Profit 100 Magazine. We grew an 8-figure company in 5 years, with nearly 100 employees, only $250K start-up capital and no further outside investment. We eventually sold the company for a multiple of revenue.
We created massive success for ourselves as a company – despite these terrible economic conditions:
…And all of this happened in the span of 3 years!
One of the lessons I learned during that time in my life was that it’s possible for an average, lean company with a small team to grow quickly and become number one in their niche, despite what goes on externally.
At the end of the day, it doesn’t matter what is going on around you. What matters is what’s going on within you and inside your company.
How did we succeed against the odds, and thrive?
Now is the time for leaders to step up and lead others through these changes, and we need YOU to lead the change.
Smart business owners know that there is more opportunity for success during recessions. Here are some examples:
Yes, you must get creative. Yes, you must be strategic. No, you cannot afford to wait and see. This is the time to get innovative and create opportunities so that when this too shall pass, you will be ahead – not behind.
Upheaval, hard times, and down economies are not your enemy. What we know for certain, is that there will always be change. If you know how to leverage these changes, they will open the door for you to grow & scale your business, while impacting thousands of people!
Let me know how I can support you, to navigate your business growth on purpose.
To your success and good health!