The word audit is not a well-loved word for the negative connotations it can bring up. It can mean an organization is being ‘targeted’ or ‘investigated for evidence of wrongdoing, mistakes, incompetence or non-compliance.
However, when a business performs an audit on its marketing and sales function, they typically want to answer two basic questions:
- What can we do to improve our sales results?
- What can we do to improve our marketing and sales ROI?
A Business Strategy Audit’s true intent is not to uncover incompetence, to fix blame or to penalize, but rather to discover opportunities to make both marketing and sales more effective.
Doing a ‘Deep Dive’ into your Sales and Business Marketing Practices can give you valuable insight into gaps, strengths and areas that can be leveraged for increased revenue. It is an extremely valuable tool for a business to use before embarking on any scaling up as it identifies where to invest so that spending is done wisely and with the largest ROI in mind.
Business Strategy Audit
- A complete review of your business’s current Marketing and Business Model Structure. A deep dive into your sales process, current business strategies, key numbers, marketing strategy, brand awareness and profit acceleration.