As a CEO, the job comes with inherent challenges and hurdles. The need for instant success can be overwhelming. It can also be the most rewarding experience and the best opportunity for growth individually. As a Woman in the Business World, we have unique challenges and programming to undo. We may struggle with imposter syndrome or worry about being too visible. Success is about commitment and the ability to stay open and grow into it.

Here are 4 easy tips to get you started on the right path to personal and business success:

Focus on your path and allow growth to take time.

Contrary to popular belief, success does not happen overnight. Success is a series of failures and wins over a period of time, with gigantic learning thrown in for good measure. Especially as Women in business, it is essential not to compare your progress to another. As Women Entrepreneurs, we add significant value to the business world, and each of us has something special and important to offer. Take all the time you need to discover what that is for you.

As CEO don’t be afraid to be visible and build your own personal brand.

Once you find what makes you unique and what inspires you, then share that with the world. Do not feel that you need to hide behind your business to be successful. Your value, your message, and your vision are what motivate and drive you, and they will motivate and drive others if you are willing to be seen. Lead fearlessly and stand proud.

Find other Business Owners that you can Mastermind with.

Going it alone was never part of the deal. And, no matter how much you think you know, you don’t. We never know what we don’t know. You must stay open to new ideas, thoughts, and perceptions. They will keep you fresh and can pivot at a moment’s notice if needed. Finding a Mastermind group of peers will give you the support, encouragement, and personal empowerment to keep going, especially when things get challenging, and they will. Every time your business grows, you will need to grow. Help yourself by being willing to help others and learn along the way.

Take Advantage of Networking Opportunities.

Networking can be difficult, even for the most extroverted of us. But, it can also be invaluable to a growing business. Networking is your strongest sales and marketing tool as it gets you connected, one-on-one, to other business owners who can become referral partners, collaborators, or mastermind partners. Get out there, be seen, and make connections.


Of course, these 4 tips alone will not bring you instant success. But, what will is your continued commitment to keep moving forward, to keep learning, and to be open to failure. Make friends with failure because it will become your biggest teacher.

In truth, the biggest challenges we face to finding success come from our thoughts about what it is and what it means. It is not as elusive as we all think it is when we embark on the path of entrepreneurship. And it’s likely not something you’ll be able to embrace initially. It’s the experience that grants us the honour of empowerment, and experience can only be gained through time, continued stability and a relentless drive to keep moving toward our vision and our goals for ourselves and our businesses.

Success is within us from the moment we begin, and it is never something that we must get to first before we can celebrate our bravery and our courage. Success is ultimately the ability to support and empower ourselves to follow our dreams, realize our goals and carry out our vision.

Keep going and stay focused. You’ve got this!



Kaare Long

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