Top 5 Mistakes Businesses Make With Their Social Media Manager

Top 5 Mistakes businesses make with their social media manager - Amy Johnston


As a social media manager of almost four years, I have come across my fair share of clients – the good, the bad and the ugly.

What I want to share with you today is the top 5 mistakes the bad and ugly clients have made, and what you can learn from them so that you can have  stronger relationship with your social media manager. This simple awareness will help to yield positive results for your business from your online activity.

Top 5  mistakes that clients make when working with a social media manager:

No personal connection. Once you hire a social media manager, it’s essential that you and your manager meet to form a personal connection and ensure that your values and interests are aligned. This connection can either be made through an online interaction via, Skype (ensure to turn the camera on) or in person at a local coffee shop. It’s important to meet who you hired as they will be personally connecting to your community and potentially, your close friends, family and business partners. And on this note – be wary of a social media manager or agency that doesn’t make this a priority. 

Very little to no communication. It’s important to keep in contact with your manager. Don’t just hire and ghost! This isn’t Tinder. Regular check-ins via email or in person keeps that imperative connection going. It provides you the opportunity to supply your manager important content updates that is critical to maintaining your social strategy.

Unrealistic expectations. When laying out goals for your manager, refrain yourself from uttering these words, “I want to go viral”. Going “viral” is not an easy or overnight task nor should it be your #1 priority. Similarly, putting a number on how many followers you want to gain a month is just as bad. Your concerns should be in creating engagement with your community and fostering important relationships. Once this is done, these relationships will turn into leads and leads will turn into paying customers.

Not providing assets at all or on a regular basis. Sharing assets with your manager is a must. If your manager has nothing to work with, how is he or she suppose to create amazing content for you? Assets to share can be branding (logos, headshots, fonts), photos, videos, quotes, blogs, documents, etc.

Going rogue. Do not go rogue and post content on your own. This is what you’ve hired a social media manager for. Your manager has carefully crafted a content calendar choosing strategic times in the day to post and if you randomly choose to post this can drastically change your posts performance. It also completely changes the flow of the content calendar making more work for your manager. Therefore, if you feel inclined to post, please inform your manager via email or shoot them a text. They will thank you!

Now, I know these seem like mistakes you wouldn’t make, however, you would be very surprised at how many of my clients will fall into the trap of doing one of the ‘dirty 5’ at least once!  So if you’re reading this article take care to remember that this work is a collaboration and your social media manager needs you as involved as possible to ensure that she puts your best face forward and builds your presence positively.

Many people don’t realize how much work a strong strategy and engagement plan is until they hire a marketing agency, or social media manager to help them. You are not absolved of all responsibility since your brand is your voice – we need you to be present, engaged and a strong collaborative partner when we work with you on your online presence.

Forming a respectful and trusting working relationship between you and your manager will only benefit you and ensure you achieve your business goals.

Any questions? We’d love to hear from you!

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Amy Johnston
Amy is an East Coast girl living on the West Coast who enjoys travelling, photography and long walks on the beach. Once a primary/junior teacher, she now specializes in digital marketing. Her passion for the online world shines through in her dedication to getting her clients projects heard and trending online. Her experience in project management, social media, email marketing and PR is based off of years of working with a diverse group of clients ranging from a non-profit, a start-up app company, a skin care line and a veterinarian to list a few. She welcomes you to follow her on any one of her social platforms and encourages you to strike up a conversation!

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