How to Become a Social Media Consultant | Two Pros Share Their Tips
So, you want to be a Social Media Consultant… During my time working in social media, I have had a few people approach me and inquire how to become a social media consultant. After chatting with with my colleague, Kirat Chungh, she had been asked this as well – so, we thought we would answer some of the most common questions we hear about how to enter into this field and start working as a professional. We’ve done a Q&A
6 Tactics For Knocking Instagram Out Of The Park
It’s no secret that Instagram has become one of the most powerful marketing tools in today’s digital age. To get a clearer picture of just how powerful, here are a few stats we’d like to share from Wordstream: “There are over 25 million business profiles using Instagram worldwide” “Over 80% of accounts on Instagram follow a business, and over 200 million Instagrammers actively visit a business profile every day.” “60% of users say that they have learned about a
Warning: Don’t Try Social Media Without A Marketing Strategy
Choosing to use the word “warning” in front of today’s blog post title was not for dramatics or click-bait intent (we strongly discourage against click-bait content). Social Media and a Marketing Strategy is a topic that our agency feels warrants a warning label as it’s critical to both the success of the client and the consultant. First, I feel it’s important to define what a marketing strategy is before we get any farther into this article. A marketing strategy is a
Top 5 Mistakes Businesses Make With Their Social Media Manager
As a social media manager of almost four years, I have come across my fair share of clients – the good, the bad and the ugly. What I want to share with you today is the top 5 mistakes the bad and ugly clients have made, and what you can learn from them so that you can have stronger relationship with your social media manager. This simple awareness will help to yield positive results for your business from your
Creating, Building And Managing Successful Online Communities For Business
As Social Media evolves as a communications platform and becomes the primary source of information for most people around the globe, it has also become more difficult to get your content seen due to algorithms designed to filter through the mass amounts of information out there. The Solution? Ensure your content and the community you build around your brand provides key elements to attract followers, engage followers and retain followers. Once you build up your online community, that community
Social Media Image Sizes – Cheat Sheet ( to make life a bit easier)
Keeping up with Social Media platforms and all the regular changes – sometimes even DAILY, can be challenging! We understand how this can be frustrating when you are working hard enough to stay current with your posting and content. We’re here to help. One of the biggest questions is size of media for all of the platforms. Here is a great infographic from WeareTop10 that breaks down all the sizing for individual platforms. You can use this as your guide… Well,
Social Media Made Easy with the Q.U.A.C.K method!
Social media is necessary when starting a business, and not using it is no longer an option. Many don’t understand the impact online communication can do for a brand and business. Think of it as a direct and immediate line to reaching your customers worldwide. If you aren’t using social media as an integral part of growing your business, you need to ask yourself, why? The big question is, are you taking the time to invest in this tool that’s
How To be Popular in a Social Media World
Being popular doesn’t mean what it always used to. These days your popularity tends to be intertwined online as much as in person. And when it comes to Social Media for business, popularity is essential. It’s a big wide world out there and Social Media has brought us all that much closer together as we can search for anything at the tip of our fingers. For business, Social Media has just started to come into its own and mature.
Lights, Camera! – It’s Time To Go LIVE in 2017
I believe it was Gary Vaynerchuk who predicted in 2016 “that video is king; it’s still evolving and changing rapidly.” An evolution that I know will continue into 2017 and beyond. Let’s be real, 2016 was definitely the year of the video. The launch and skyrocketing success of Facebook LIVE, the launch of the 1 minute video and the Live Streaming option on Instagram and now the implementation of Live Video Streaming option on YouTube. The message is clear –
How to Stay a Positive Force as a Thought Leader Online While the World is in Crisis
There is a lot going on these days in the World. And many of these things feel REALLY bad and can foster negative feelings such as sadness, fear, anger. These feelings are natural, and need to be felt to process through them. BUT – how do you share and communicate online as these events take place? Do you have a strategy, or a mission? Do you take care with what content you share and what you say about it?