6 Tactics For Knocking Instagram Out Of The Park
It’s no secret that Instagram has become one of the most powerful marketing tools in today’s digital age. To get a clearer picture of just how powerful, here are a few stats we’d like to share from Wordstream: “There are over 25 million business profiles using Instagram worldwide” “Over 80% of accounts on Instagram follow a business, and over 200 million Instagrammers actively visit a business profile every day.” “60% of users say that they have learned about a
Top 5 Mistakes Businesses Make With Their Social Media Manager
As a social media manager of almost four years, I have come across my fair share of clients – the good, the bad and the ugly. What I want to share with you today is the top 5 mistakes the bad and ugly clients have made, and what you can learn from them so that you can have stronger relationship with your social media manager. This simple awareness will help to yield positive results for your business from your
Creating, Building And Managing Successful Online Communities For Business
As Social Media evolves as a communications platform and becomes the primary source of information for most people around the globe, it has also become more difficult to get your content seen due to algorithms designed to filter through the mass amounts of information out there. The Solution? Ensure your content and the community you build around your brand provides key elements to attract followers, engage followers and retain followers. Once you build up your online community, that community
The Top 10 of ‘THE WORST ADVICE’ for Social Media for Business
Today it can seem like everyone and their cousin is a self proclaimed Social Media ‘expert’. Due to its influx into our lives and businesses in the last 10 years, many people are trying to leverage their own social media use into a business by selling their services. The problem with that is that they may know how to make posts and use platforms, but they might not have the best business practices, and most importantly, MARKETING experience to
How to Stay a Positive Force as a Thought Leader Online While the World is in Crisis
There is a lot going on these days in the World. And many of these things feel REALLY bad and can foster negative feelings such as sadness, fear, anger. These feelings are natural, and need to be felt to process through them. BUT – how do you share and communicate online as these events take place? Do you have a strategy, or a mission? Do you take care with what content you share and what you say about it?
6 Social Media Myths that Murder your Success Online
Social Media is no longer a passing ‘fad’ and purely a personal luxury to share selfies, the food you are currently eating and pics of your beloved pets. Social Media has quickly become the #1 Marketing tool for businesses worldwide simply because it is where your clients are hanging out, all of the time – and it is mostly FREE! Since this marketing platform is still relatively new to the game, how to utilize it effectively for your business is
What IS Facebook Reach? And Does it Matter?
Facebook Reach is that little number at the bottom left corner of your post on your business page. This number is a count of the number of people that have seen your content in their newsfeeds. It doesn’t measure true engagement on your page and is not a really good analytic to measure your success by – it’s more of a gauge of how many people are ‘seeing’ it and if Facebook deems it of enough value to share
How to Deal With Cyber Bullies As A Business
Keyboard warriors, cyber bullies, trolls. No matter what you call them, they are all the same – haters whose life mission is to spread misery wherever they go. In light of recent occurrences I have seen online, especially with the ongoing mud slinging and character assassinations we are witnessing with the current presidential campaign taking place in the United States. I felt it prudent to address this topic and explain what these online ‘trolls’ are, what their agenda really is and
The ‘C Strategy’ of Powerful and Effective Social Media Marketing
What is this ‘C Strategy’ we talk about? It is a carefully constructed Internationally Award Winning process that infuses certain actions and planning for social media that results in a powerful and engaged community online for your business. We’ve established the C Strategy after years of studying, working in and learning about how Social Media works, and the best practices or ‘systems’ for using this medium to market your business in a powerful way. Leveraging social media marketing can increase
Is Your Compass Pointed In a ‘Strategic’ Direction For Your Social Media Marketing?
You have picked your location, packed your bags, loaded the car and are ready to start out on your cross country adventure. Do you venture out without a road-map? You could, and you may get to where you want to go, but more than likely you will have to make many U-turns, re-directions and end up stopping at a gas station for directions anyways, arriving late and not being able to take in all the sights you had hoped for.