The Top 10 of ‘THE WORST ADVICE’ for Social Media for Business
Today it can seem like everyone and their cousin is a self proclaimed Social Media ‘expert’. Due to its influx into our lives and businesses in the last 10 years, many people are trying to leverage their own social media use into a business by selling their services. The problem with that is that they may know how to make posts and use platforms, but they might not have the best business practices, and most importantly, MARKETING experience to
Lights, Camera! – It’s Time To Go LIVE in 2017
I believe it was Gary Vaynerchuk who predicted in 2016 “that video is king; it’s still evolving and changing rapidly.” An evolution that I know will continue into 2017 and beyond. Let’s be real, 2016 was definitely the year of the video. The launch and skyrocketing success of Facebook LIVE, the launch of the 1 minute video and the Live Streaming option on Instagram and now the implementation of Live Video Streaming option on YouTube. The message is clear –
How to Stay a Positive Force as a Thought Leader Online While the World is in Crisis
There is a lot going on these days in the World. And many of these things feel REALLY bad and can foster negative feelings such as sadness, fear, anger. These feelings are natural, and need to be felt to process through them. BUT – how do you share and communicate online as these events take place? Do you have a strategy, or a mission? Do you take care with what content you share and what you say about it?