How to Become a Social Media Consultant | Two Pros Share Their Tips
So, you want to be a Social Media Consultant… During my time working in social media, I have had a few people approach me and inquire how to become a social media consultant. After chatting with with my colleague, Kirat Chungh, she had been asked this as well – so, we thought we would answer some of the most common questions we hear about how to enter into this field and start working as a professional. We’ve done a Q&A
How To be Popular in a Social Media World
Being popular doesn’t mean what it always used to. These days your popularity tends to be intertwined online as much as in person. And when it comes to Social Media for business, popularity is essential. It’s a big wide world out there and Social Media has brought us all that much closer together as we can search for anything at the tip of our fingers. For business, Social Media has just started to come into its own and mature.
Lights, Camera! – It’s Time To Go LIVE in 2017
I believe it was Gary Vaynerchuk who predicted in 2016 “that video is king; it’s still evolving and changing rapidly.” An evolution that I know will continue into 2017 and beyond. Let’s be real, 2016 was definitely the year of the video. The launch and skyrocketing success of Facebook LIVE, the launch of the 1 minute video and the Live Streaming option on Instagram and now the implementation of Live Video Streaming option on YouTube. The message is clear –
How to Stay a Positive Force as a Thought Leader Online While the World is in Crisis
There is a lot going on these days in the World. And many of these things feel REALLY bad and can foster negative feelings such as sadness, fear, anger. These feelings are natural, and need to be felt to process through them. BUT – how do you share and communicate online as these events take place? Do you have a strategy, or a mission? Do you take care with what content you share and what you say about it?
6 Social Media Myths that Murder your Success Online
Social Media is no longer a passing ‘fad’ and purely a personal luxury to share selfies, the food you are currently eating and pics of your beloved pets. Social Media has quickly become the #1 Marketing tool for businesses worldwide simply because it is where your clients are hanging out, all of the time – and it is mostly FREE! Since this marketing platform is still relatively new to the game, how to utilize it effectively for your business is
How do I turn my profile pic into that Harry Potter’ish moving gif?
You’ve seen it, now you want it. We get it. It’s pretty darn cool isn’t it? That Facebook moving profile pic that catches you off guard when you happen across it – it looks like magic! So, now you want to cause that same excitement in others who visit your profile. To view one in action, click HERE The actual Video URL How do you do it? It is quite simple to do, view the handy ‘how to’ video below
What IS Facebook Reach? And Does it Matter?
Facebook Reach is that little number at the bottom left corner of your post on your business page. This number is a count of the number of people that have seen your content in their newsfeeds. It doesn’t measure true engagement on your page and is not a really good analytic to measure your success by – it’s more of a gauge of how many people are ‘seeing’ it and if Facebook deems it of enough value to share
What Does Facebook’s Recent Algorithm Change Mean for Your Business Page?
With the launch of Facebook’s newest algorithm change, many businesses have seen a significant drop in engagement and viewers of their content. This recent change is one of the toughest ones yet, and will reduce content from your page being seen in newsfeeds significantly. Facebook wants to prioritize content from ‘friends to friends’ over businesses in it’s news feed due to the competition for ‘stage time’ between businesses and individuals. They state that Facebook is meant to be about friends
The ‘C Strategy’ of Powerful and Effective Social Media Marketing
What is this ‘C Strategy’ we talk about? It is a carefully constructed Internationally Award Winning process that infuses certain actions and planning for social media that results in a powerful and engaged community online for your business. We’ve established the C Strategy after years of studying, working in and learning about how Social Media works, and the best practices or ‘systems’ for using this medium to market your business in a powerful way. Leveraging social media marketing can increase
8 Simple Ways to Make the Best of Social Media for your Business
Social Media is one of those things in life that tend to appear complex because of it’s simplicity. For many of us business owners who are used to over thinking everything, the very thought of letting go of that practice can be extremely frightening – so, it seems hard when we are challenged that way. But hard it is not. In fact, to really utilize social media to it’s maximum effectiveness there are some very simple things that you can