Warning: Don’t Try Social Media Without A Marketing Strategy

Don't try social media without a marketing strategy

  Choosing to use the word “warning” in front of today’s blog post title was not for dramatics or click-bait intent (we strongly discourage against click-bait content). Social Media and a Marketing Strategy is a topic that our agency feels warrants a warning label as it’s critical to both the success of the client and the consultant. First, I feel it’s important to define what a marketing strategy is before we get any farther into this article. A marketing strategy is a

Top 5 Mistakes Businesses Make With Their Social Media Manager

Top 5 Mistakes businesses make with their social media manager - Amy Johnston

  As a social media manager of almost four years, I have come across my fair share of clients – the good, the bad and the ugly. What I want to share with you today is the top 5 mistakes the bad and ugly clients have made, and what you can learn from them so that you can have  stronger relationship with your social media manager. This simple awareness will help to yield positive results for your business from your

Creating, Building And Managing Successful Online Communities For Business

Social Media For Business

  As Social Media evolves as a communications platform and becomes the primary source of information for most people around the globe, it has also become more difficult to get your content seen due to algorithms designed to filter through the mass amounts of information out there. The Solution? Ensure your content and the community you build around your brand provides key elements to attract followers, engage followers and retain followers. Once you build up your online community, that community

What is an Instagram Pod? The Nifty Trick to Increase Engagement

  INSTAGRAM PODS Since the day that Instagram announced that it would be removing the chronological posts and installing an algorithm, much like the one Facebook has, we have been scrambling to find ways to work with the algorithm and find ways to increase engagement. Hashtags have proven to be very useful, but then many ( some quite innocent) hashtags ended up being blacklisted due to overuse by other accounts. This severely limited the usefulness of hashtags in getting further

Lights, Camera! – It’s Time To Go LIVE in 2017

I believe it was Gary Vaynerchuk who predicted in 2016 “that video is king; it’s still evolving and changing rapidly.”  An evolution that I know will continue into 2017 and beyond. Let’s be real, 2016 was definitely the year of the video.  The launch and skyrocketing success of Facebook LIVE, the launch of the 1 minute video and the Live Streaming option on Instagram and now the implementation of Live Video Streaming option on YouTube. The message is clear –

6 Social Media Myths that Murder your Success Online

Social Media is no longer a passing ‘fad’ and purely a personal luxury to share selfies, the food you are currently eating and pics of your beloved pets. Social Media has quickly become the #1 Marketing tool for businesses worldwide simply because it is where your clients are hanging out, all of the time – and it is mostly FREE! Since this marketing platform is still relatively new to the game, how to utilize it effectively for your business is

How to Deal With Cyber Bullies As A Business

Keyboard warriors, cyber bullies, trolls. No matter what you call them, they are all the same –  haters whose life mission is to spread misery wherever they go. In light of recent occurrences I have seen online, especially with the ongoing mud slinging and character assassinations we are witnessing with the current presidential campaign taking place in the United States. I felt it prudent to address this topic and explain what these online ‘trolls’ are, what their agenda really is and

Is Your Compass Pointed In a ‘Strategic’ Direction For Your Social Media Marketing?

You have picked your location, packed your bags, loaded the car and are ready to start out on your cross country adventure.  Do you venture out without a road-map?  You could, and you may get to where you want to go, but more than likely you will have to make many U-turns, re-directions and end up stopping at a gas station for directions anyways, arriving late and not being able to take in all the sights you had hoped for.

Facebook Live is LIVE – What does this mean for Me the Small Business Owner?

With the rise of live streaming apps like Periscope and Snapchat it is no surprise that Facebook would need to step up their game and create their own video streaming app unique to their own platform as well. The result, Facebook Live! First glitch, it is only available on all Iphones at this point, not Androids. But, according to Facebook, Mr. Zuckerberg and his team are working on the technology to achieve this as we speak. When this will be,

Instagram Has Gone Algorithm – Are you Ready for It?

Instagram has announced a new algorithm for its platform Instagram used to be a sequential newsfeed and most of our posts were seen eventually by our followers, but with an impressive growth over the last year Instagram feels that viewers are missing over 70% of posts due to the shear numbers of users on the platform. With over 4oo million users monthly and an increased number of advertisers this was inevitable. In order to make the instagram experience more user