How to Utilize Community over Competition to make Valuable Connections in Business

Original Article Published by: Entrepreneur Mom Now What is this ‘Community over Competition’ that we always talk about? It is a value that we, as a business, have created to maintain the goal of connecting and also in being creative and innovative with our work. We believe that so much more can be accomplished when we all work together than when we struggle to work alone, fearful of anyone ‘taking away’ from us. From very early on we are taught

Read More

6 Social Media Myths that Murder your Success Online

Social Media is no longer a passing ‘fad’ and purely a personal luxury to share selfies, the food you are currently eating and pics of your beloved pets. Social Media has quickly become the #1 Marketing tool for businesses worldwide simply because it is where your clients are hanging out, all of the time – and it is mostly FREE! Since this marketing platform is still relatively new to the game, how to utilize it effectively for your business is

Read More

This Weekend I Became Magnificent – 8 Lessons I learned from the MAGNIFICENT YOU- Women’s Conference

Imagine a room filled with women for women inspiring women – now that’s powerful. This past weekend we gathered together and adopted a new framework of thinking and living, one that made sure we were moving forward in life, wherever we were at. I had the honor of attending the Magnificent You- Women’s Conference this past weekend which is the brainchild of Francesca Anastasi, CEO & Founder who is also the founder of Shimmy Mob and the CEO of Confidance  and it absolutely blew

Read More

How do I turn my profile pic into that Harry Potter’ish moving gif?

You’ve seen it, now you want it. We get it. It’s pretty darn cool isn’t it? That Facebook moving profile pic that catches you off guard when you happen across it – it looks like magic! So, now you want to cause that same excitement in others who visit your profile. To view one in action, click HERE The actual Video URL  How do you do it? It is quite simple to do,  view the handy ‘how to’ video below

Read More

What IS Facebook Reach? And Does it Matter?

  Facebook Reach is that little number at the bottom left corner of your post on your business page. This number is a count of the number of people that have seen your content in their newsfeeds. It doesn’t measure true engagement on your page and is not a really good analytic to measure your success by – it’s more of a gauge of how many people are ‘seeing’ it and if Facebook deems it of enough value to share

Read More

How to Deal With Cyber Bullies As A Business

Keyboard warriors, cyber bullies, trolls. No matter what you call them, they are all the same –  haters whose life mission is to spread misery wherever they go. In light of recent occurrences I have seen online, especially with the ongoing mud slinging and character assassinations we are witnessing with the current presidential campaign taking place in the United States. I felt it prudent to address this topic and explain what these online ‘trolls’ are, what their agenda really is and

Read More

What Does Facebook’s Recent Algorithm Change Mean for Your Business Page?

With the launch of Facebook’s newest algorithm change, many businesses have seen a significant drop in engagement and viewers of their content. This recent change is one of the toughest ones yet, and will reduce content from your page being seen in newsfeeds significantly. Facebook wants to prioritize content from ‘friends to friends’ over businesses in it’s news feed due to the competition for ‘stage time’ between businesses and individuals. They state that Facebook is meant to be about friends

Read More

Women Small Business Owners – The Backbone of Our Impacted Economy

Small business ownership plays a vital role in developing both the economic and social fabric of both Ontario and BC, this we already know. Not only does it play a vital role, it has been deemed as the ‘backbone’ of both economies. Small businesses in Niagara are “too big to ignore and a market like Niagara, 98 per cent of businesses are considered small businesses,” said Mishka Balsom, president and chief executive officer of the Greater Niagara Chamber of Commerce.

Read More

The ‘C Strategy’ of Powerful and Effective Social Media Marketing

What is this ‘C Strategy’ we talk about? It is a carefully constructed Internationally Award Winning process that infuses certain actions and planning for social media that results in a powerful and engaged community online for your business. We’ve established the C Strategy after years of studying, working in and learning about how Social Media works, and the best practices or ‘systems’ for using this medium to market your business in a powerful way. Leveraging social media marketing can increase

Read More

8 Simple Ways to Make the Best of Social Media for your Business

Social Media is one of those things in life that tend to appear complex because of it’s simplicity. For many of us business owners who are used to over thinking everything, the very thought of letting go of that practice can be extremely frightening – so, it seems hard when we are challenged that way. But hard it is not. In fact, to really utilize social media to it’s maximum effectiveness there are some very simple things that you can

Read More